What if you'd held GOOG?
A $1,000 investment in Alphabet Inc. (GOOG) at the month-end close of 2004-08 would be worth $135,059 at the close of 2026-08 — +13405.9% total return, dividends reinvested. The same $1,000 in the S&P 500 would be worth $6,980.
Your scenario
Result
If you'd bought $1,000 at the start of each year
Value of $1,000 invested on January 1 of each year, held to 2026-08, dividends included. Click any year for the full story.
Every year, $1,000 from 2004
| Year | Value of $1,000 | Year return |
|---|---|---|
| 2004 | $1,000 | — |
| 2005 | $2,151 | +115.1% |
| 2006 | $2,389 | +11.0% |
| 2007 | $3,586 | +50.1% |
| 2008 | $1,597 | -55.5% |
| 2009 | $3,216 | +101.4% |
| 2010 | $3,080 | -4.2% |
| 2011 | $3,351 | +8.8% |
| 2012 | $3,668 | +9.5% |
| 2013 | $5,813 | +58.5% |
| 2014 | $5,466 | -6.0% |
| 2015 | $7,901 | +44.5% |
| 2016 | $8,036 | +1.7% |
| 2017 | $10,895 | +35.6% |
| 2018 | $10,784 | -1.0% |
| 2019 | $13,922 | +29.1% |
| 2020 | $18,242 | +31.0% |
| 2021 | $30,130 | +65.2% |
| 2022 | $18,477 | -38.7% |
| 2023 | $29,349 | +58.8% |
| 2024 | $39,800 | +35.6% |
| 2025 | $65,838 | +65.4% |
| 2026 | $71,786 | +9.0% |
Best and worst month-end to buy
The best single month-end close to have bought GOOG was 2004-08 ($2.53): $1,000 then is $135,059 today. The worst was 2026-04 ($382): $1,000 then is $895.
FAQ
What would $1,000 in GOOG be worth today?
A $1,000 investment in Alphabet Inc. (GOOG) at the start of 2004 would be worth about $135,059 today, a total return of +13405.9%. Dividends are reinvested in these figures.
What were the best and worst years for GOOG?
Alphabet Inc. (GOOG)'s strongest calendar year since 2004 was 2005, a +115.1% return — $1,000 held through that year became about $2,151 by year-end. Its weakest year was 2008, at -55.5%.
Does the calculator include dividends and splits?
Yes where available. Prices are adjusted for both stock splits and reinvested dividends (total return), the same measure brokerages use.
How much would $100 per month in GOOG have grown?
Investing $100 at the end of every month since 2004-08 would have grown to about $447,277 on $26,500 invested.
Did GOOG beat the S&P 500?
Over the same period, $1,000 in the S&P 500 index would be worth $6,980. GOOG beat the S&P 500 by +1834.9% in total return.
Is this investment advice?
No. What If I'd Held is an entertainment and education tool. Every number is a historical calculation, not a prediction, and past performance never guarantees future results.
Methodology
Alphabet Inc. (GOOG) historical total-return data from 2004-08 to 2026-08, reduced to month-end closes for the tables above.
Returns use adjusted close prices from Yahoo Finance historical data — adjusted for stock splits and reinvested dividends — the same convention used by major brokerages. A "year" scenario invests $1,000 at the prior December's month-end close and values it at the latest available month-end close. Non-USD amounts are converted at historical month-end exchange rates (Yahoo Finance): to USD on the buy date and back to your currency at the latest rate, so the return reflects the currency move as well as the asset.
Month-end resolution means intra-month extremes are not captured in tables; the calculator uses exact trading-day closes where daily data is available. Figures ignore taxes, fees, and the currency effects of non-USD listings. History is not a forecast. What If I'd Held is entertainment, not investment advice.
What if you'd held…
Data: adjusted close prices via Yahoo Finance. As of 2026-08. Not financial advice.