$1,000 in ServiceNow, Inc. in 2024 → $900 today
If you'd invested $1,000 in ServiceNow, Inc. (NOW) on January 1, 2024 — at the December 2023 month-end close of $141 — and held to the latest close (2026-08-), you'd have $900. That's a -10.0% total return — trailing the S&P 500, where the same $1,000 became $1,616.
Nearby years: 2020 · 2021 · 2022 · 2023 · 2025 · 2026 all years →
FAQ
How much is $1,000 invested in NOW in 2024 worth today?
$1,000 invested in ServiceNow, Inc. (NOW) at the month-end close of 2023-12- would be worth $900 at the latest month-end close (2026-08-), a total return of -10.0% with dividends reinvested.
Did $1,000 in NOW in 2024 beat the market?
Over the same span, $1,000 in the S&P 500 index would be worth $1,616 — so ServiceNow, Inc. (NOW) trailed the index by +44.3%.
What does "month-end close" mean for this calculation?
The scenario invests at the December 2023 month-end close (the price entering 2024) and values the position at the most recent month-end close (2026-08-). Intra-month extremes are shown on the NOW calculator page.
Is the 2024–2026 return in NOW typical?
No single year is typical. NOW's best calendar-year return since 2012 was about +95.0%, and its worst was -40.2%.
Methodology
ServiceNow, Inc. (NOW) total-return data from January 2024 through the latest month-end close (2026-08-).
The entry price is the 2023 December month-end close and the exit is the latest available month-end close, both from adjusted (split and dividend) Yahoo Finance historical data.
Month-end resolution, no taxes or fees, and history never guarantees the future. For exact-date precision (including buying at a panic low), use the NOW calculator page.
Compute your own NOW scenario
Data: Yahoo Finance. As of 2026-08-. Not financial advice.