What if you'd held NOW?
A $1,000 investment in ServiceNow, Inc. (NOW) at the month-end close of 2012-06 would be worth $25,854 at the close of 2026-08 — +2485.4% total return, dividends reinvested. The same $1,000 in the S&P 500 would be worth $5,659.
Your scenario
Result
If you'd bought $1,000 at the start of each year
Value of $1,000 invested on January 1 of each year, held to 2026-08, dividends included. Click any year for the full story.
Every year, $1,000 from 2012
| Year | Value of $1,000 | Year return |
|---|---|---|
| 2012 | $1,000 | — |
| 2013 | $1,864 | +86.4% |
| 2014 | $2,258 | +21.2% |
| 2015 | $2,880 | +27.6% |
| 2016 | $2,474 | -14.1% |
| 2017 | $4,339 | +75.4% |
| 2018 | $5,925 | +36.5% |
| 2019 | $9,394 | +58.6% |
| 2020 | $18,318 | +95.0% |
| 2021 | $21,601 | +17.9% |
| 2022 | $12,920 | -40.2% |
| 2023 | $23,511 | +82.0% |
| 2024 | $35,278 | +50.0% |
| 2025 | $25,489 | -27.7% |
| 2026 | $21,165 | -17.0% |
Best and worst month-end to buy
The best single month-end close to have bought NOW was 2012-06 ($4.92): $1,000 then is $25,854 today. The worst was 2024-12 ($212): $1,000 then is $600.
FAQ
What would $1,000 in NOW be worth today?
A $1,000 investment in ServiceNow, Inc. (NOW) at the start of 2012 would be worth about $25,854 today, a total return of +2485.4%. Dividends are reinvested in these figures.
What were the best and worst years for NOW?
ServiceNow, Inc. (NOW)'s strongest calendar year since 2012 was 2020, a +95.0% return — $1,000 held through that year became about $1,950 by year-end. Its weakest year was 2022, at -40.2%.
Does the calculator include dividends and splits?
Yes where available. Prices are adjusted for both stock splits and reinvested dividends (total return), the same measure brokerages use.
How much would $100 per month in NOW have grown?
Investing $100 at the end of every month since 2012-06 would have grown to about $90,029 on $17,100 invested.
Did NOW beat the S&P 500?
Over the same period, $1,000 in the S&P 500 index would be worth $5,659. NOW beat the S&P 500 by +356.9% in total return.
Is this investment advice?
No. What If I'd Held is an entertainment and education tool. Every number is a historical calculation, not a prediction, and past performance never guarantees future results.
Methodology
ServiceNow, Inc. (NOW) historical total-return data from 2012-06 to 2026-08, reduced to month-end closes for the tables above.
Returns use adjusted close prices from Yahoo Finance historical data — adjusted for stock splits and reinvested dividends — the same convention used by major brokerages. A "year" scenario invests $1,000 at the prior December's month-end close and values it at the latest available month-end close.
Month-end resolution means intra-month extremes are not captured in tables; the calculator uses exact trading-day closes where daily data is available. Figures ignore taxes, fees, and the currency effects of non-USD listings. History is not a forecast. What If I'd Held is entertainment, not investment advice.
What if you'd held…
Data: adjusted close prices via Yahoo Finance. As of 2026-08. Not financial advice.